Apple
Apple's brand values would be about quality, aesthetics, lifestyle and the future. The fact that each product released by Apple, inside and out, is in some way better than its predecessor shows that it fits with Dyer's line of appeal Successful Careers, and possibly even Rich and Luxurious Lifestyles because it represents their determination and aspiration to aim higher with each product. Furthermore, Apple appeals to a wide range of consumers, from working class citizens to celebrities so when a celebrity has an Apple product, their fans will understand that to be representative of a 'rich and luxurious lifestyle' so will buy that same product in order to 'replicate' their favourite celebrity's lifestyle for themselves.
Apple's brand values would be about quality, aesthetics, lifestyle and the future. The fact that each product released by Apple, inside and out, is in some way better than its predecessor shows that it fits with Dyer's line of appeal Successful Careers, and possibly even Rich and Luxurious Lifestyles because it represents their determination and aspiration to aim higher with each product. Furthermore, Apple appeals to a wide range of consumers, from working class citizens to celebrities so when a celebrity has an Apple product, their fans will understand that to be representative of a 'rich and luxurious lifestyle' so will buy that same product in order to 'replicate' their favourite celebrity's lifestyle for themselves.
Apple continues to impress its diverse audiences with growing versatility.
Apple in one word: Evolution
Dolmio
The brand values of Dolmio are ones that primarily reinforce the idea of families spending time together, specifically at mealtimes, during an age where many families eat dinner separately and at different times. Its brand values would be about family and happiness.This definitely fits into Dyer's line of appeal Happy Families. One of Dolmio's TV adverts shows the famous 'Dolmio' family taking their dinner to the father working late so they can all eat together, which is their way of highlighting people working together in order to eat dinner as a family. Their slogan, "When's your Dolmio day?" could fit with Self Importance and Pride because it indicates their belief that their product is so good, its consumers dedicate specific days to it.
Dolmio's aim is to bring families closer together at mealtimes.
Dolmio in one word: Family.
Disney
The brand values of Disney are ones that aim to capture the attention of children, without losing the attention of adults. This immediately fits with Dyer's lines of appeal Happy Families, Dreams and Fantasy and also Childhood because adults of the 21st century most likely have nostalgic feelings for the older Disney films they grew up with, while enjoying watching their children grow up watching the more recent ones. Since 1937, its feature films have improved in their characters, narratives, emotional impact on audiences (especially in their partnership with Pixar) and ability to simultaneously entertain and educate with a number of their films containing historical references, e.g. Pocahontas (1995). This could therefore vaguely fit with Art, Culture and History.
Disney unearths the imagination in children and the emotion in adults.
Disney in one word: Genius
Subway
The brand values of Subway would include: personal choice, quality and lifestyle. It enables you to choose exactly how you want your sandwich and they give you enough choice to make it unique to you. This then compels customers to return and eat there regularly because they know that their personal preference will always be available to them. This links directly to Happy Families - everyone wants to belong because with Subway, everyone IS able to belong. It could also fit with Self Importance and Pride because by giving their customers specific choices shows that they want their customers to be as satisfied and comfortable eating their food as possible.
Subway prepares good quality food according to specific customer preference.
Subway in one word: Personal
Coca-Cola
As a brand that has been around since the late 19th Century, Coca-Cola's ultimate aim has always been to bring friends closer together. They frequently encourage 'sharing' the drink together, suggesting that they believe that their product has the potential to create and maintain friendships. This is evident from their campaign a few years ago when they personalised their bottles, allowing customers to find ones with their name on, essentially making them feel closer with both the brand itself and the people around them. Therefore it could fit into Self Importance and Pride, Happy Families and Successful Careers.
Coca-Cola has always aimed to connect emotionally with its customers.
Coca-Cola in one word: Relationships
Disney
The brand values of Disney are ones that aim to capture the attention of children, without losing the attention of adults. This immediately fits with Dyer's lines of appeal Happy Families, Dreams and Fantasy and also Childhood because adults of the 21st century most likely have nostalgic feelings for the older Disney films they grew up with, while enjoying watching their children grow up watching the more recent ones. Since 1937, its feature films have improved in their characters, narratives, emotional impact on audiences (especially in their partnership with Pixar) and ability to simultaneously entertain and educate with a number of their films containing historical references, e.g. Pocahontas (1995). This could therefore vaguely fit with Art, Culture and History.
Disney unearths the imagination in children and the emotion in adults.
Disney in one word: Genius
Subway
The brand values of Subway would include: personal choice, quality and lifestyle. It enables you to choose exactly how you want your sandwich and they give you enough choice to make it unique to you. This then compels customers to return and eat there regularly because they know that their personal preference will always be available to them. This links directly to Happy Families - everyone wants to belong because with Subway, everyone IS able to belong. It could also fit with Self Importance and Pride because by giving their customers specific choices shows that they want their customers to be as satisfied and comfortable eating their food as possible.
Subway prepares good quality food according to specific customer preference.
Subway in one word: Personal
Coca-Cola
As a brand that has been around since the late 19th Century, Coca-Cola's ultimate aim has always been to bring friends closer together. They frequently encourage 'sharing' the drink together, suggesting that they believe that their product has the potential to create and maintain friendships. This is evident from their campaign a few years ago when they personalised their bottles, allowing customers to find ones with their name on, essentially making them feel closer with both the brand itself and the people around them. Therefore it could fit into Self Importance and Pride, Happy Families and Successful Careers.
Coca-Cola has always aimed to connect emotionally with its customers.
Coca-Cola in one word: Relationships
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