Wednesday, 16 November 2016

Audience - Psychographics

Psychographic Group - Resigned

Image result for happy old couple

Emrys and Joyce were both born and grew up in the Rhondda Valleys and were married in South Wales on the 28th of May 1955. They moved to Greenford after they married where they had a daughter, Elizabeth in 1965. Emrys worked for Gillette in Brentford and Joyce was unemployed. They both enjoyed watching TV, although they both had quite different programme tastes. After their daughter got married in 1990, they moved back up to Wales and lived in Bridgend, in the village of Pyle. Unfortunately a few years later Joyce passed away. Emrys still lives in the same house in Bridgend and much of his interests, brand choices and possessions have remained the same for many years as he prefers tradition. His daily routine is pretty much the same every day, fitting in visits to his lady friend who he's known for over 20 years, lives in a care home and has Parkinson's disease. The only exception to this routine is on Sundays when he goes to the church he's been going to ever since he's lived in Pyle.

In terms of brands and materialism, he has owned his current car for about 12 years and the brands of food he buys have been the same for so long that when his daughter and granddaughter Sophie visit him and do his shopping for him, they know exactly what to get him - Warburton's Danish Bread for example - and almost all of his preferred brands are the cheapest ones available. He buys most of his fruit and veg fresh from a greengrocer in the local seaside town and has done for years. A lot of his furniture and home furnishings have remained the same over the years as well - some are even older than his daughter, for example his radio, his kitchen net curtains and his crockery.

The only technology he owns is a Samsung 32 inch TV, on which the channels he tends to watch are BBC 1 Wales, S4C (Welsh Channel 4), Channel 5, ITV 2 and the TV shows he tends to watch include: BBC One News at 6 and 10, football and rugby, documentaries and sometimes films if they appeal to him. He also likes Two and a Half Men and reads the Daily Mail. He doesn't own anything in the way of DVDs or CDs, has no Wifi, no mobile phone and no computer. He does have two landline phones which again, he has owned for a very long time.

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